Privacy policy

Last updated: 13 November 2026

This policy explains what personal information Lullaby Tide uses, why, and your rights. The person responsible for your information (the data controller) is Renzo Telles Mosquera, trading as Lullaby Tide, 7 Small White Mead, Norwich NR9 3TH, United Kingdom. Contact: hello@lullabytide.com. We are registered with the Information Commissioner's Office (ICO), registration number [ICO NUMBER].

What we use

• Your baby's photos (1 to 3), to create the picture of your baby in the lullaby scene.
• The name and message you type, to show them in the videos.
• Gift details, if you buy a gift: the names you type for yourself and for the parents, and your message, to show them on the gift card.
• Your email address, if you write to us or buy, to answer you and send your order.
• Payment details, which go directly to our payment provider. We only receive a confirmation and basic order details.

Your baby's photos

• We use them only to make your baby's picture, and only after you confirm you are the baby's parent or legal guardian.
• They are sent to Google's AI service (the Gemini API), which creates the picture. Google may keep them for up to 55 days to detect abuse, and does not use them to train its AI.
• We do not save your photos. They are used while your picture is being made and then discarded.
• Your baby's finished picture and videos are sent to your device and are not kept on our server, so please download them to keep them.
• We never use your photos for advertising or show them to anyone else.

Why we are allowed to use it

• To make and deliver what you asked for (performing our contract with you).
• Your consent, for the photos you choose to upload. You can withdraw it at any time before the picture is made by not continuing.
• To keep accounting records required by UK law.

Who we share it with

• Google (AI picture creation).
• Our payment provider (card payments).
• Our website host.

Some of these companies may process data outside the UK. When they do, they use the safeguards required by UK data protection law.

How long we keep it

• Photos, pictures and videos: not kept by us (Google: up to 55 days for the photos, as above).
• Gift cards (names and message): deleted automatically 1 year after the gift is bought.
• Order records: 6 years, as UK tax rules require.
• Emails with you: up to 2 years after our last contact.

Cookies

This website doesn't use advertising or tracking cookies. It only remembers your language choice on your device. Our fonts are served from our own website.

Children

Lullaby Tide is for adults. We don't knowingly collect information from children, other than the baby's photos a parent or legal guardian chooses to upload.

Your rights

You can ask us for a copy of your information, to correct it, or to delete it, and you can object to how we use it. Write to hello@lullabytide.com and we will reply within one month. If you are not happy with our answer, you can complain to the Information Commissioner's Office (ico.org.uk).